Surfaces prepared for A/B
Funnel modules built for experiment ops without rebuilding pages every sprint.
FUNNELS · GROWTH G1
Landing systems, CRO and journeys that respect intent
Funnels are not slides — they are routes people travel under time pressure. GrowthStrike designs conversion systems for Singapore brands: clearer offers, fewer dead ends, instrumentation you can trust.
Funnel stack
Four stages where intent becomes value
When paid media or SEO sends traffic into confused pages, every dollar becomes a donation to the platforms. We fix sequence before decoration.
01
Attract
Message match from ad to page — relevance does not evaporate at the click.
02
Convert
Proof sequences, form strategy and friction audits mapped with cost-of-delay language.
03
Activate
Post-conversion experiences that complete the promise the landing page made.
04
Measure
Event naming, UTM conventions and CRM handoffs so teams argue about decisions, not definitions.
Across Jalan Besar engagements in 2026, the pattern is familiar: too many competing CTAs, weak message match from ad to page, forms that ask for life stories, and analytics that miss the micro-conversions you need for optimisation.
Landing
Intent lanes, not one-size pages
We map intent lanes — high intent search, problem-aware social, brand direct — and give each a landing structure with matched headlines, offers and proof. Modular sections let experiments swap elements without reinventing the page. Template governance ensures brand safety while protecting experiment speed.
Lead magnets and content upgrades are designed as invitations, not bribes. If the magnet does not relate to the product job, we will recommend killing it. Captured contacts enter lifecycle systems with honest expectations and PDPA-aligned consent language.
Funnel sessions pair analytics with message craft — both required.
CRO
Hypothesis-led conversion work
Conversion rate optimisation at GrowthStrike is hypothesis-led. We use heat insights, session reviews and support transcripts as inputs, then design tests with the experiments team. Priorities favour friction that blocks revenue or activation, not cosmetic tinkering. Mobile journeys get first-class attention — Singapore traffic is often handheld and impatient.
Checkout and signup flows earn special care: field order, error states, payment reassurance, trust marks that earn their space and accessibility basics. We collaborate with your developers; we do not pretend to replace your engineering org.
Attribution
Directional truth over vanity theatre
Funnels without trusted measurement become storytelling. We align event naming, UTM conventions and CRM handoffs so marketing and sales argue about decisions, not definitions. Perfect multi-touch attribution is rarely available; useful directional truth usually is. We document known gaps rather than papering over them with vanity dashboards.
Growth model alignment
Funnels connect to growth models and downstream to scale playbooks.
Funnel surfaces
Where we instrument and iterate
Message match
Ad creative, keywords and landing claims stay consistent so relevance does not evaporate at the click.
Friction audit
Forms, steps and objections mapped with cost-of-delay language your stakeholders understand.
First-value path
Post-conversion experiences that complete the promise the landing page made.
Experiment hooks
Surfaces prepared for A/B tests without rebuilding the funnels every sprint.
Conversion outcomes depend on offer, price, traffic quality, seasonality, creative and platform constraints. GrowthStrike improves systems and runs tests; we do not guarantee conversion rate targets, lead volumes or ROI. Illustrative examples may be anonymised.
Request a funnel review
When pages exist but conversion feels stuck — or before you raise media budgets into a soft destination.