01
Diagnose
Growth audit
Funnel map, measurement gaps, competitive prompt landscape, and a scored backlog for the next ninety days.
GROWTH MODEL · GROWTH G1
North stars, channel portfolios and a planning cadence that holds
Growth marketing without a model is just louder spending. We help Singapore teams define the metric that matters, allocate channels as a portfolio, and run a weekly rhythm that survives campaign fire drills.
Diagnose
Translate ambition into a north-star metric
GrowthStrike’s growth practice sits at the intersection of strategy and operations. We begin by translating board-level ambition into a north-star metric and a small set of input metrics your team can actually move. That means choosing whether you optimise for activated trials, qualified pipeline, contribution margin or retained revenue — and refusing to treat every dashboard tile as equally urgent.
From our Jalan Besar studio we facilitate growth model workshops with product, marketing and finance stakeholders. The output is not a wallpaper framework; it is a shared arithmetic of how attention becomes customers, how customers become retained value, and where leakage is expensive enough to fund experiments.
Portfolio
Channel portfolio, not channel fashion
Singapore teams often overweight whichever network spent the most last quarter. We build a portfolio view: paid search, paid social, SEO, partnerships, lifecycle email, referral and product-led loops. Each lane has a role — efficient demand, brand memory, high-intent capture or compounding equity — and a budget band that can flex when experiments prove otherwise.
Portfolio reviews in 2026 include creative fatigue checks, landing page readiness and instrumentation quality. We will not recommend increasing Meta Ads or Google Ads spend into a broken funnel, and we will not romanticise SEO without content and technical foundations. Channels are tools; the loop is the product.
Growth programmes often pair with our experiments, funnels and scale practices. Start where the loop is weakest; expand when the arithmetic is clear.
Cadence
Planning rhythm that survives fire drills
Our default planning rhythm is a 90-day growth sprint with weekly learning rituals. Mondays prioritise the experiment backlog; mid-week focuses on creative and funnel production; Fridays close decisions with stop/continue/scale notes. Monthly, we rebalance the portfolio against north-star progress and opportunity cost.
Cadence includes decision ownership. Every metric on the wall has a human name. Every experiment has a review date. Every “parked” idea has a reason, so political resurfacing does not consume the next quarter.
Engagement
What a growth engagement includes
02
Design
Model & OKRs
North-star definition, input tree, and OKRs that leave room for learning rather than performative certainty.
03
Operate
Sprint leadership
Stand-ups, creative briefs, QA gates and stakeholder updates that keep pace without burning the team.
04
Transfer
Playbook handoff
Documents and rituals your team can run — GrowthStrike should leave capability, not dependency theatre.
Who this is for
We work with Singapore SMEs, regional scale-ups and corporate growth units that have enough traffic or brand equity to learn from. If you are pre-product, we will say so. If your offer is unclear, we will push on messaging before media. If leadership wants guaranteed ROI language in a press release, we will decline — honesty is part of the craft.
Growth marketing results vary with offer strength, seasonality, traffic quality, creative execution and platform policies. GrowthStrike designs and runs programmes; we do not promise guaranteed leads, rankings, revenue multiples or ROI. Examples may be anonymised and illustrative.
Ready when you are
Start a growth enquiry
Tell us about your north-star metric, channel mix and the experiment backlog waiting for a cadence.